Thursday, June 19, 2008

Nike + Human Race










On August 31, 2008 Nike is staging the largest running event of all time. 25 cities. 25 10k events. London, Los Angeles, Paris, Melbourne, Shanghai and Vancouver are among the cities participating.

The event is aiming to pull in a large sum of money for participating charities, including the Lance Armstrong Foundation and the UN Refugee Agency.

As an extra incentive each of the 25 cities will be treated to a special concert at the race finish site. In LA, Kanye will be hitting the Colieseum. One can only imagine he'll be sporting a special mock up of his signature shoe. Moby will take Wembley Stadium in London. Fall Out Boy will be in Chicago and Kelly Rowland in Paris. An excellent event, and one that will surely connect legions of dedicated runners around the world.